The sentence that most stood out to me in this weeks reading was "...if design is to be something that really distinguishes a company against its competitors, on something more a passing, superficial level, it requires consistent nurturing as something capable of delivering unique ideas". I think this is trying to say that it is one thing to copy another companies idea and change very little to a product, but it is another to fully develop an idea as your own. In order to continue designing, we need to constantly be coming up with new ideas. It may seem like people have already come up with everything we will ever need, but there are still millions of ideas out there that can make things better.
Oh yeah, I also like the caption under the potato peeler on page 119. "Needed by some, appeal for all: OXO Goodgrips kitchen tools-"Y" peeler". I don't know if it was meant to be a pun towards the marketing campaign for the product but I thought the "appeal" part was funny, since the product is used to "peel" vegetables. As you can see I'm easily amused.
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